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Brand Storytelling, Beyond Humanizing

By September 15, 2020 September 27th, 2020 No Comments
Brand Storytelling, Beyond Humanizing
Miri Rodriguez

Brand Storytelling, Beyond Humanizing

In today’s digital world, the words "story" and "storytelling" are often being misused or misunderstood.

In her best-selling book Brand Storytelling: Put Customers at the Heart of Your Brand Story, Miri brings you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. Her book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it. Tune in to Miri’s take on the importance of crafting and sharing your brand’s story.

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Interview Highlights

  • The wide range of strategies for designing and crafting a story
  • The five essential elements to humanizing your brand through storytelling
  • Why this soft skill is essential to storytelling in today’s digital age