FOCUS: Increasing Profitability

CLIENT: Wes Edwards, Accelerated Tax Solutions
CASE STUDY SHORT:
At Growth Amplifiers, we helped another Tax Resolution firm increase their sales conversion rate by 34% and client profitability by 63% by elevating the lifetime value of their clients during the IRS halt of the pandemic. This was achieved by reimagining the value that they could provide their customers at the different stages of the customer relationship. By implementing these strategies, they not only were able to increase their revenue in the present, they will multiply their revenue on every lead and customer they serve for the duration of their business.

CASE STUDY DETAIL:

CHALLENGE:
The client was hit hard when the IRS quit sending lean notices to people during the 2020 pandemic. All of their prior marketing strategies that had worked prior were not producing results and the company was losing money.

SOLUTION:
We performed a 90 Day Accelerator session to ideate different ways to attract, convert and elevate the business generated for the clients during each stage of the business relationship.

We implemented customer attraction strategies including marketing lead magnets, launching an educational webinar and implementing referral strategies.

We worked with the client to craft and launch new solutions that would create repeat business and multiply the potential value for each lead and customer.

We also worked with the team to cultivate a data driven growth culture by coordinating focused meetings to move forward key performance indicators and achieve set goals.

While the client already had an internal marketing team, we were able to help the marketing team optimize their approach and generate momentum.

RESULTS:
Were able to turn around business and stop the cashflow loss during the pandemic.
Successfully launched new lead generation strategies to fill the prospect pipeline.
Increased sales conversions by 54% by creating a two-step sales approach.
Exponentially increased potential lifetime value of a customer by implementing a membership.

TESTIMONIAL:
“Kenny really took the time to learn all the details of our marketing and day to day processes
in a very holistic approach by taking into account all aspects.
His growth sessions with the team have been motivational, produced great ideas put into action, and yielded awesome results!

Kenny has an infectious great vibe that rubs off on everybody.
He has made a huge positive impact toward the growth and focus of ATS!”
We will continue the meetings he helped us structure long after he is gone and the results will follow suit for years to come!” – Wes Edwards