Skip to main content
Thought Leader Interviews

How To Craft Content That Converts

By May 2, 2024No Comments

How to Craft Content that Converts

Let’s face it, creating content can feel like a never-ending chore. You hear it everywhere: “Content is king!” But for small businesses, churning out endless blog posts and videos just isn’t realistic.

Here’s the truth: quality trumps quantity when it comes to content marketing. The key is to create purposeful content that resonates with your audience, drives action, and – here’s the kicker – you can actually repurpose and promote effectively.

Here’s how.

Develop A Clear Strategy

First, NEVER throw out content just for the sake of it. Without a clear strategy, your content lacks direction and purpose.

Here’s why a documented content strategy is important:

  • Focus: It keeps you laser-focused on your target audience and their needs.
  • Goals: It defines your content creation goals – are you aiming for brand awareness, lead generation, or sales?
  • Direction: It provides a roadmap for your content, ensuring it aligns with your overall marketing objectives.

Without a strategy, you’re essentially creating content in a vacuum. It might look good, but it won’t achieve the results you desire.

Know Your Audience

Imagine giving a presentation in a crowded room, but instead of talking to everyone at once, you focus on a single person you know is interested in your topic. You tailor your language, examples, and jokes to their specific interests and challenges.

This is exactly what you should do with your content marketing. Instead of creating generic content for a broad audience, focus on speaking directly to your ideal customer.

Standing Out From the Crowd

The online world is a noisy place. To make your content stand out, you need to offer something unique and valuable to your audience. Don’t just rehash what everyone else is saying. Instead, strive to present a fresh perspective, a unique angle, or a creative twist on a familiar topic.

Let your brand voice shine through and infuse your content with personality. People connect with authenticity, so don’t be afraid to inject some humor or personal anecdotes to make your content more relatable.

Ultimately, every piece of content you create should provide value to your audience. This value could come in the form of entertainment, education, problem-solving advice, or inspiration. Remember, your content should be something people actually want to read, watch, or listen to.

Include a Clear Call to Action (CTA)

So you’ve crafted a compelling piece of content. Now what? Make sure you include a clear call to action (CTA).
A CTA tells your audience what you want them to do next. Here are a few examples:

  • Download a free guide.
  • Subscribe to your email list.
  • Schedule a consultation.
  • Share your content on social media.

A strong CTA is essential for converting interest into action. Don’t let your audience get lost after consuming your content. Guide them towards the next step in your marketing funnel.

A Consistent & Focused Effort

You don’t have to drown in an endless sea of content creation. By focusing on quality, strategy, and repurposing, you can create content marketing that gets results! Remember, content marketing isn’t a sprint; it’s a marathon. Consistent and focused effort over time is what drives lasting results. By being strategic, understanding your audience, and providing real value, you’ll transform those readers, viewers, and listeners into loyal customers eager to do business with you.

Take our Amplified Assessment to help you identify your business strengths and weaknesses that will AMPLIFY your content marketing results!

Need help optimizing your business? Take our free assessment.