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Influencer Marketing, It’s a New Tool for Your Arsenal

By October 7, 2020 No Comments
Alyssa Sweetman
Alyssa Sweetman

Influencer Marketing, It’s a New Tool for Your Arsenal

Did you know that the same media that draws crowds for gaming can also be used for fundraising?

Alyssa specializes in strategy and execution of influencer and live-stream charity fundraising targeting millennials and Gen-Z. Many charities still rely on mailers or cold calls to engage their audience, but NGOs must evolve their strategy to target the new generation of digital consumers. Alyssa acts as the liaison to unite NGOs and live streaming content creators.

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Interview Highlights

  • How nonprofits can leverage Twitch for marketing and fundraising
  • How changing your mindset about new media can increase your results
  • Why marketing to a younger generation may open new doors to new donors