Scale New Heights: Joe Woodard on Transforming Your Business with Advisory Services

Want to take your business to the next level? Whether you’re a professional service provider or a business owner, advisory services can unlock incredible growth and transformation.

In this episode of Growth Amplifiers, I’m joined by the incredible Joe Woodard, a leading voice in the accounting and business advisory space. Joe is an author, coach, speaker, and the driving force behind the Woodard Institute, the Woodard Alliance, and the Scaling New Heights conference. He’s been recognized by Accounting Today as one of the top 100 most influential people in the accounting profession, and for good reason.

Joe’s passion for transforming small businesses is contagious. He believes in helping businesses achieve financial stability, operational efficiency, and work-life harmony. His insights on business advisory services are invaluable for anyone looking to grow and improve their business.

Key Takeaways

• Advisory Services = Wealth Generation: Whether it’s financial wealth or non-financial wealth (like peace of mind), advisory services focus on generating wealth for clients.
• Coach Through Your Existing Services: You don’t have to become a “business coach” to offer advisory services. Integrate coaching into your existing services, like bookkeeping or tax preparation.
• Don’t Just Sell Compliance, Sell Solutions: Clients are craving more than just basic accounting and bookkeeping. They want solutions to their problems, guidance, and support.
• Small Hinges Swing Big Doors: Small changes, like adding cash flow projections or quarterly tax planning, can have a significant impact on your business and your clients’ businesses.

Interview Highlights

The Power of Story

“A story that isn’t birthed out of the intersection point of who you are, the change you want to see in the world and the higher principle you follow is a story that lacks a certain amount of…integrity.” – Joe Woodard

Key Insight: Authenticity and purpose are crucial for building a compelling story that resonates with clients and drives action.

Beyond Compliance:

“Don’t sell me accounting and bookkeeping services. Sell me [psychological health, knowledge, solutions, peace of mind, a protection for my journey, etc.]” – Joe Woodard

Key Insight: Clients are looking for advisors who can help them achieve more than just compliance. They want proactive guidance, support, and solutions to their challenges.

The Power of Small Changes:

“A bookkeeper can become a cash flow projector in about a day of training with the right piece of software.” – Joe Woodard

Key Insight: Small investments in training and the right tools can unlock new service offerings and significant value for your clients.

Final Thought:

“If you remain too long in indecision, your indecision becomes your decision.” – Joe Woodard